Speaker Preview: How to look into your data, in the right way
We wanted to build on our exploration of ‘ticketing data insights’ for arts and entertainment, and have been on the hunt for the best analysts in the business. Our research paths led us to Pennslyvania-based John Elliott.
John co-founded Elliott Marketing Group (EMG) in 1999 with the mission of helping customers develop and execute more effective direct response campaigns by focusing on their target, offer, tests, and response and relationship management processes.
Today, through the aggregation of data sources, he advises numerous arts organisations how to be more effective. His work with Pittsburgh Cultural Trust on the SmArt collaborative database in Pittsburgh’s Cultural District landed the ‘Oscar’ of the database world. Prior to founding EMG, John was Senior Vice President of Database Marketing for DMW Worldwide, a direct response advertising agency specialising in the insurance, healthcare, financial services, energy, communications, and non-profit sectors.
While at DMW Worldwide, John was responsible for creating the database marketing and data mining division, making it one of the agency’s most profitable businesses in 1998. We welcome his insights into getting the most out of the data you have (and addressing the data you will need).
For #TTF17 John will join our session on Performing Arts and Theatre Ticketing on 5 April.
For the session, we’ve pulled together a selection of leading thinkers in arts and theatre ticketing. First some thoughts on what may have been going wrong in the arts world with commercial approaches. Then, best practice insights from one of the pioneers of data insights in North America’s arts sector. And, finishing with one of the boldest experiments in audience development we’ve ever seen: scrapping prices and offering Pay What You Decide across the venue’s creative programming. We’ll finish with an open mic Q&A.
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