Advisory Panel Insider: Jon Davies, Queens Park Rangers FC
Jon Davies is a multi-award-winning ticketing and CRM professional with experience driving ticket sales and fan engagement for agencies and rights holders both in the UK and US.
Jon, who is currently CRM & Digital Marketing Manager at Queens Park Rangers FC, claimed the ‘Rising Star’ at the 2014 Database Marketing Awards back in September.
As well as the individual Award, QPR also received first place in the “Innovation for Multichannel Marketing” category. This Award recognised the pioneering work behind this Summer’s #MakeitRs Season Ticket, Membership and Kit Launch campaign.
The two Awards are a testament to the club’s drive to embrace new technologies that enhance the digital and social experience for QPR fans.
#MakeitRs
The #MakeitRs campaign emerged against a backdrop of success both on and off the pitch for QPR. Promotion to the Barclays Premier League following a last-minute winner in the Sky Bet Championship Play-Off Final at Wembley instigated euphoria among the fan base, which 29% of supporters described as “better than getting married” in a survey the club carried out in association with the Football League and agency Two Circles.
QPR also raised the bar in data-driven marketing and were recognised with numerous awards for strategy, use of technology and innovation for their multi-channel season ticket launch campaign in 2013.
The club married these experiences and successes to create a single, consistent insight-driven campaign for their season ticket and membership, which was launched during the Summer of 2014. It was designed to leverage and amplify the excitement around promotion across multiple channels.
The way this #MakeitRs campaign united and accelerated all launches was unique in football and resulted in exceptional ROI and record sales for the club.
Ahead of Ticketing Technology Forum 2015, we caught up with Jon…
“Our Season Ticket renewal campaign has won several Awards. We want to build on this success… so that’s why I am attending TTF15!”
“At QPR we strive to embrace new technologies that can enhance the experience of our loyal supporters.”
“The Awards we have won are a testament to the on-going efforts by the club to use pioneering digital technology to make the season ticket renewal process a seamless journey for supporters and recognise the commitment of those that follow the club year-in-year-out”.
“If you want to know more about our work, or indeed future plans, I’ll be more than happy to have a chat over a coffee in The Marketplace at Ticketing Technology Forum 2015.”
“I hope to see you there!”
The Forum…
Jon also joins the Forum as Panelist in our Discussion: Driving Revenue Online – What did the Recession teach us?
Necessity is the mother of invention and the past five years of recession has driven us to find new and innovative ways to maintain audience numbers via social media platforms and discount sites. As the pressure starts to ease and sales become easier to come by, what lessons can we take forward into the next economic cycle?
Jon will be joined by other industry leaders as we debate and explore the strategies that worked, the platforms likely to become redundant and how can we better manage user behaviour in the long term.
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